Upside-Down | Brand Orchestration
Sony Ericsson, Madrid, November 2006

Space twisted into a dynamic loop, upside-down orchestrations of the Sony Ericsson walkman product line with tennis stars’ favorite songs and immersive tennis sounds stage the brand at the Sony Ericsson WTA Championships.

Our assignment: Overall concept design of architecture, orchestration, structural outline, technology as well as supervision of on-site production and implementation.