Sony Ericsson Championship – WTA Tennis Tournament in Madrid
Immersive Sound Tunnel, Madrid, November 2007

Each year, Sony Ericsson is the main sponsor of the Madrid WTA tournament and as such responsible for event designs including that of the main stadium entrance. The access tunnel 2007 with its striking tennis scenes spans the divide between sport and sponsor. 3D sound underlines the dramatic impression and guarantees a comprehensive experience.

Our assignment: Overall concept design of architecture, graphic design, orchestration, structural outline, technology as well as supervision of on-site production and implementation.