Music for Kids I Innovative Musical Education
Messe Frankfurt GmbH, Frankfurt am Main, March 2001

A more clearly defined profile for the world’s number one music fair, thanks to efficient PR activities. Going beyond traditional music instruction, the event offers a highly unusual approach that gives children plenty of opportunities to try things out. The successful pilot project received great feedback from the national media and has meanwhile become an institution.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as 2D communication, orchestration, structural outline and implementation as well as operation of the entire event.