MINI Press Conference at the Geneva Motor Show 2008
BMW Group, Geneva, 4 March 2008

Taking visitors by surprise: The presentation of the MINI John Cooper Works premieres starts with an armada of remote-controlled model cars sporting the look of the Monte Carlo winner. The little runabouts emphasize the key product feature, agility. This emotional presentation strengthens the core messages announced at this press conference.

Our assignment: Concept design, orchestration, structural outline, planning and implementation of the press conference.