Vision Accumulation – Expansion of the Leipzig Site, 2010
BMW Group, Leipzig, November 2010

BMW shows the future of mobility. After the opening by chancellor Angela Merkel, the guests will be given the opportunity to take a cab ride in the Concept Car BMW EfficientDynamics. The Drive-Through-Lounge in a 10.000 sqm hall offers the view on a spectacularly orchestrated 300 m circuit that makes sustainability palpable.

Blue Scope’s assignment: concept design, orchestration, and dramaturgy of all parts of the event.