Tailor-Made Suit I Rolls-Royce Brand Relaunch
BMW AG, Detroit, January 2003

The trade fair stand and the automobile are covered in the finest English cloth. Just like with a tailor-made suit, material and workmanship are of the highest quality and precision. They show the devotion to perfection down to the smallest detail. The stand remains completely covered for the two days prior to the press conference, consequently becoming the talk of the town at the Detroit Auto Show 2003.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as orchestration, structural outline and implementation as well as operation of press conference and evening event.