Responsibility and Performance | Orchestration of the World Premiere
BMW Hydrogen 7
BMW AG, Los Angeles, November 2006

40 tons of ice at the BMW press conference: cold, nature, energy. The guests at the LA Auto Show 2006 are fascinated. Suddenly the block of ice opens. Driving with hydrogen: The BMW Hydrogen 7 represents the paradigm shift in the future of regenerative energies.

Our assignment: Concept design, communication, architecture, structural outline, overall planning, supervision of on-site production and implementation of all contact work sections.