Always Open I MINI Press Conference on the World Premiere
BMW AG, Geneva, March 2004

Four new MINI convertibles. Each has its own sound. Based on one composition, the vehicles offer a twist on the worlds of business, sports, recreation and music with Jazz, Rock, Latin and House: Always open. The star in the rear seat and an homage to the host country: a Bernese mountain dog.

Our assignment: Overall concept design, planning, orchestration, structural outline, technology as well as supervision of on-site production and implementation.