Luxus der Einfachheit I BMW Press Event
BMW AG, Munich, June 2001

Journalists from all over the world get to know the new BMW 7 Series in a classically modern lounge. Suddenly, a wall opens to reveal a “White Room” with five vehicles presented as solitary sculptures. The journalists are mystically drawn to this interpretation of luxury, based on serenity and aplomb.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as 2D communication, orchestration, structural outline and implementation as well as operation of the entire event.