BMW IAA 2007 – The Raving Reporter
International Motor Show, Frankfurt, September 2007

„Can one still drive a car in good conscience today?“ BMW openly communicates its fuel-saving innovations already available in today’s cars – pooled under “BMW EfficientDynamics” – at the 2007 Frankfurt Motor Show IAA. The raving reporter interviews visitors at the stand about the issue, uncensored.

Our assignment: Concept design, planning and realization of the press conferences as well as the more than 100 dialog-oriented shows on BMW EfficientDynamics during the press days and the public days.