Future Drive | BMW Dealer Event
BMW AG, Munich, 2002/2003

An active investment in a successful future: The product and market initiative is staged as a three-act performance, transforming the international dealers at the event from consumers into protagonists. Five product worlds for five products - each with its characteristic interior, light, catering and music - motivate dealers to join in and implement initiative-related new activities.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as orchestration, structural outline and implementation as well as operation of the entire event.