BMW CleanEnergy – Responsibility is becoming exciting | International BMW X5 Dealer Drive
BMW AG, Valencia, February and March 2007

Experiencing the future: 4,500 dealers get an exclusive preview drive of a strategic paradigm shift – the world’s first hydrogen-powered, near-zero emissions luxury sedan in series production. In a combination of technology and dialogue, the architecture offsets the assumed antipodes luxury and responsibility with the BMW Hydrogen 7. The exhibition serves as the blueprint for further communication activities on BMW CleanEnergy.

Our assignment: Overall concept design, architecture, planning and supervision of production as well as concept design, structural outline, planning and implementation of the entire event.

Awards:
iF communication design award 2007 - Award
red dot communication design award 2007 - red dot
Design Award of the Federal Republic of Germany 2009 - nominated