Revolution and Evolution – BMW Stand and Press Conference at the Mondial Automobile 2010
BMW Group, Paris, September 2010

Two revolutionary vehicles frame the main themes of the stand on an expansive road of dynamics. On the first floor, the 75 years young
BMW 328 Kamm Mille Miglia marks an early milestone of efficiency.
The Vision EfficientDynamics on the ground floor is the counterpart to
the 328 and represents the future. A media sculpture in the center
emphasizes the multifaceted character of the new BMW X3 and
accentuates it as the stand’s highlight.

Blue Scope’s assignment: concept design, planning, production and implementation of architecture, 2D communication and technical equipment,
as well as planning and implementation of content, design and dramaturgy
for the stand and for the press conference.