Essentiality – BMW Press Conference at the Auto Shanghai 2011
BMW Group, Shanghai, April 2011

A stunning presentation with dancers emphasizes elegance and design of the new BMW 6 Series Coupé. The Chinese NBA Basketball superstar Jao Ming talks about the need for education and environmental protection with regard to the future of his country.

Blue Scope’s assignment: concept design, orchestration, dramaturgy, planning and implementation of the press conference.