Pure Britishness – MINI Press Conference at the Auto Shanghai 2011
BMW Group, Shanghai, April 2011

The presentation of the exclusive, RollsRoys-inspired MINI Goodwood Edition takes place in a traditional, “very British” setting. With the entrance of the world premiere, the whole scene transforms into the modern and cool lifeworld of contemporary British luxury.

Blue Scope’s assignment: concept design, orchestration, dramaturgy, planning and implementation of the press conference.