100th Anniversary of Sir Alec Issigonis | MINI Press Conference
BMW AG, Geneva, March 2006

The premiere of the MINI Concept Car Clubman in Geneva whets the appetite for the series model. The MINI’s creator would have been delighted about the new family member launched right in time for the 100th anniversary of his birth.

Our assignment: Overall concept design and planning, orchestration, structural outline, technology as well as supervision of on-site production and implementation.