The differentiation of the new BMW 1 Series into various individual lines is reflected in the multifaceted architecture and urban graphic language of the event. A special arrival terminal is installed on the roof of the Berlin airport. The glamorous evening event at the Mediaspree takes the product presentation into the heart of Berlin’s creative scene.
Blue Scope’s assignment: concept design, planning, production and implementation of architecture, 2D-communication and technical equipment,
as well as planning and implementation of content, design, and dramaturgy
for the event.