BMW Welt – Home of the Brand
Grand Opening in Munich, 18 October 2007

800 selected guests present at the grand opening of BMW Welt witness the emotional highlights of the event: the first vehicle hand-over to a Bavarian family and the finale with the 400 employees forming a guard of honor, the tenors of the State Opera House, and a seemingly endless cloud of blue balloons enveloping BMW Welt and the BMW Tower.

Our assignment: Concept design, planning, realization as well as orchestration and structural outline of the entire event including the press conference.