BMW Terminal – Drive on a Higher Level I International BMW X5 Dealer Drive
BMW AG, Valencia, February and March 2007

The temporary 2,500 sqm building, specifically developed for the four-week event, is a physical manifestation of the BMW CI with its both classical and contemporary design language. Blending inside and outside spaces and offering a playful approach to the effect of lines of light and lines of sight, the building gives visitors a truly sensual experience of the brand and its products.

Our assignment: concept, planning, supervision of the production and implementation of the building’s architecture and technical equipment, as well as concept, planning and realisation of content, design and dramaturgy for the entire event

Awards:
iF communication design award 2007 - award
red dot communication design award 2007 - red dot
DDC Award 2007 - bronze
DP3D Award 2007 - nominated
Design Award of the Federal Republic of Germany 2009 - nominated