Pure Motorsports I BMW Group Press Night
BMW AG, Geneva, March 2006

The evening’s highlight is the debut of the racing version of the BMW Z4 Coupe. 400 journalists get the chance to rub shoulders with the guests of honor, among them BMW Sauber Formula 1 Team pilots Nick Heidfeldt and Jacques Villeneuve.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as 2D communication, orchestration, structural outline and implementation of the entire event.