Two Characters: One Family – International Automobile Exhibition 2011, BMW Motorcycles and Husqvarna Pavilion
BMW Group, Frankfurt, September 2011

For the first time, BMW Motorcycles and Husqvarna appear together.
The light-flooded roof-structure of the BMW Motorcycle pavilion marks
the common space with a self-confident and independent appearance of Husqvarna.

Blue Scope’s assignment: concept design, architecture and communication, planning and implementation of the stand.