Enter a New Era – International Automobile Exhibition 2011, BMW Stand
BMW Group, Frankfurt, September 2011

A holistic spatial experience with a 360 degree multimedia performance dramatizes the visit to the 8500 sqm BMW stand: Again, BMW vehicles
will be presented in motion on a 300 m driving circuit – an advancement
of the successful concept from 2009 that has received multiple awards.

Blue Scope’s assignment: architecture BMW stand (concept design, planning and implementation, site management), spatial communication & overall orchestration of the BMW space (concept design, planning and implementation), live-communication / stage-shows BMW (concept design, dramaturgy, speeches, planning and implementation), all technical requirements for the stand.