Joy defines the future - BMW at the IAA 2009
BMW stand, Frankfurt/M., 15-27 September 2009

The all new appearance of BMW in hall 11 is dominated by a 300 m long round course. The large multi-media surround orchestration and the breathtaking architecture of the 8,000 sqm stand lead to a fusion of the presented cars, the visitors and the brand itself - the first booth of the world with driving cars.

Our assignment: concept, planning, supervision of the production and implementation of architecture, 2D communication and technical equipment of the entire stand, as well as concept, planning and realisation of content, design and dramaturgy for the stand, its stagings and press activities

Awards:
DDC Award Gute Gestaltung 2010 - Award and Grand Prix for BMW AG "Client of the year"
JdW - Megaphon Award 2010 - double nomination and yearbook entry