Birth of Cool – BMW i Press Conference on the Launch of the Sub-brand
BMW Group, Frankfurt, 29. July 2011

The future of individual mobility takes shape – a large-scale multimedia performance with dance prepares the stage for the very first appearance
of the revolutionary concept cars BMW i3 and i8.

Blue Scope’s assignment: concept design, planning, production and implementation of architecture and technical equipment, as well as planning and implementation of content, design, and dramaturgy for the event.