What’s next – International Automobile Exhibition 2011, BMW Group Appearance
BMW Group, Frankfurt, September 2011

For the past 7 years, BMW has been at the top of the Dow Jones Sustainability Index as the most sustainable automotive company in the world. Entrance and exit of the Group’s exhibition hall communicate the company’s mindset, offer pleasant places to dwell and invite visitors to stay.

Blue Scope’s assignment: concept design, architecture, planning and implementation of the BMW Group appearance.