Experience 1 | BMW 1 Series Dealer Drive Event
BMW AG, Scandinavia, June 2004

More than 3,300 participants from all over the world get to experience the departure towards new market segments and new target groups. A young project architecture emphasizing the Scandinavian way of life, sophisticated communication tools and so-called lifestyle checks give them a first-hand experience of this challenge.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as orchestration, structural outline, implementation and on-site operation.