Drive to Success – Pleasure Drive | BMW 3 Series Dealer Drive Event
BMW AG, Athens, February 2005

Authentic, dynamic, passionate: the BMW 3 Series Dealer Drive Event. Top-notch hospitality and service provide guests with a UEP – a unique experiential proposition. An acoustic GPS road book accompanies guests without bus shuttles through Attica.

Our assignment: Overall concept design, architecture and technology, planning and supervision of production as well as orchestration, structural outline, on-site implementation and operation.