BMW and MINI at the NAIAS Detroit 2010
BMW Group, Detroit, 11 January 2010

In Detroit BMW presents new answers to the discussion on emission-free mobility: the focus is on BMW EfficientDynamics and new innovative products. Both the BMW and MINI fair stands and the orchestration of the press conferences contribute to the central messages.

The BMW stand has a large media cube as central display, being also the powerful tool for the introduction of the new BMW Concept Active E. With an emotional performance MINI focuses on the new MINI Beachcomber Concept.

Our assignment: planning, supervision of the production and implementation of architecture, 2D communication and technical equipment of the entire stand, as well as planning and realisation of content, design and dramaturgy for the stand, its stagings and press activities