SneakPreview – BMW 1 Series Dealer Drive Event, BMW Stand at the IAA
BMW Group, Frankfurt, July 2011

The new BMW 1 Series is presented exclusively to international dealers on
the set of the BMW stand, three months before the start of the IAA. In the location’s dynamic driving circuit even more world premieres have a breath-taking entrance.

Blue Scope’s assignment: architecture BMW stand (concept design, planning and implementation, site management), spatial communication & overall orchestration of the BMW space (concept design, planning and implementation), live-communication / stage-shows BMW (concept design, dramaturgy, speeches, planning and implementation), all technical equipment for the stand.